Why Feed Innova Holistic Pet Food?

Innova holistic pet food has been formulated using only fresh, natural, wholesome pet food ingredients from each of the five food groups. And our innovative cooking methods ensure pet foods unequaled in healthful, nutritional benefits.

Innova cat food and dog food recipes are based on the most advanced research in animal health. The latest findings in orthomolecular medicine (the study of substances found in the body to achieve optimal health) are mirrored by the enhancements in our natural formulations.

• Enhanced levels of EPA + DHA help with brain and eye development
  
• Glucosamine and chondroitin sulfate help improve joint health in older pets and large breed dogs
  
• Pumpkin, a "SuperFood," is a fantastic source of antioxidants
  
• Live, naturally-occurring microorganisms found in a healthy digestive tract are included in Innova to improve overall digestive health
  
• Vitamin E acts as a natural preservative and protects cells and tissues from oxidative damage

Innova offers different products for each stage in a pet’s life, but also has a number of formulations ideal for all life stages.

Compare Innova to any other pet food brands . We’re sure you’ll agree that there’s a healthful, significant difference.

Health Foods from the Basic Five

The healthful mix of ingredients you’ll find in Innova products assures balanced nutrition at every meal.

The Protein Group – The foundation of every Innova formula is lean protein. High–quality meats, like turkey, chicken and beef, bring more to the food than just palatable flavor – they provide the protein and essential amino acids required for the proper nutrition of both dogs and cats.

The Dairy Group – Cottage cheese provides plenty of nutrient-rich calcium, protein and vitamins A and B.

The Vegetable Group – A bounty of fresh vegetables are found in Innova pet foods, including carrots, Idaho potatoes and alfalfa sprouts. These vegetables add the antioxidant vitamins A and C, carbohydrates, fiber and various minerals to the diet. And because these vegetables are fresh, whole, and not pre-processed, the flavors and most of the important nutrients – including the “protector” antioxidants – are locked in.

The Fruit Group – The fresh, whole apples used in Innova pet foods provide important “protector“ nutrients, as well as plenty of carbohydrates and fiber, essential for your pet’s good health. The antioxidant vitamin C helps to form healthy new cells and heal wounds. Potassium promotes neuromuscular development. And the antioxidants beta–carotene and Vitamin A aid in good vision, bone and tooth development, and building resistance to infections. In addition, pumpkin is included to provide a source of additional antioxidants at levels that have no significant effect on overall fiber content.

The Grain Group – All of the grains in Innova pet foods are natural whole grains. These grains are important sources of B vitamins, carbohydrates, iron, fiber, and selenium. The nutritious barley and brown and white rice provide important complex carbohydrates to support pet activity and exercise.

The Fats and Oils Group – Fats and oils make our food palatable by giving it a desirable smell and flavor, and are a key dietary source of essential fatty acids like Omega 3 and Omega 6.

In addition to our basic ingredients, Innova is an excellent source of:

Lactobacillus Acidophilus, Lactobacillus Casei, Bifidobacterium thermophilum, Enterococcus faecium fermentation product – These beneficial, friendly, bacteria are naturally found in the digestive tract and must be maintained at optimal levels as we age. A sufficient population of these viable naturally–occurring micro–organisms provides healthy B Vitamins and help to optimize the micro flora in the gut.

Vitamins E, C & A (Beta–Carotene), Selenium, Zinc, Manganese – These antioxidant vitamins play a vital role in protecting body cells from the damage caused by chemicals and environmental pollutants such as cigarette smoke, exhaust fumes and smog.

When comparing Innova to your favorite brand, please take special care to notice the following ingredients which Natura Pet Products refuses to use: meat meal, animal fat, poultry by-products, soybean meal, rice gluten, wheat mids, peanut hulls, wheat flour, wheat bran, rice flour, BHA, BHT, ethoxyquin, artificial colors or flavors, or any other substandard, low-quality, by-product from human food processing.

For questions on our healthful dog and cat food, and gourmet dog and cat treats, please contact us today.